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Marketing Update :

HORIZON - INDIA REAL ESTATE EXPO' 07


Current Promotions

Internet Promotions
Currently running Rediff.com, 99acres.com, biztradeshow.com

Fliers & Posters
Fliers & Posters : at every Indian grocery store, popular Indian restaurant, movie theatre, religious places, Indian community cnetres (ICC), Indian Consulate in NY & CA & Indian Audio Vedio Stores

E-mails
E-mails to KRC database creating Horizon awareness

News Paper Ads
News Paper - India Post

Banner Ads

Banner Ads : Major Indian Stores – India Cash n carry, Indian Movie theatres like Naz8, IM6

Mobile Advertisments
Mobile advertsments in 3 cities : Mobile vehichle hoardings in all three cities i.e promotional graphics – already started


Promotions to Start

Internet Promotions
Sulekha.com, Zee.com and filmfunda.com

TV Commercials
TV - Zee TV (US), Aaj Tak (US Prime Time), Scroll Messages, Tickers airing from 22 March – 22 Apr
View our Television Ad

News Paper Ads
News Paper - India Abroad, India West, India Post, India Journal, Malayalam Patram (3 weeks – 31 March – 22 April, before each venues show dates

Direct Mailers
Direct mailers: KRC database of 4000 and Indian Council’s database appx 1000

Mailer Campaign
Direct mailers, e-mail and phone call campaign – capilal mgmt companies, endowment funds, university funds, pension funds, holding compainies

E-Invitees
E-invites to inter company blogs at IT firms : Orcale, google, cisco, bearing point (kpmg) e-trade or cedance, kaiser hospitals

E-Invitees
E-invites to all asson members : telegu, kanidiga, fokkana, gujurati,

Expo Promotion
Expo promotion at Bata on Mar31st – bay area telugu association – 6000 appx

Booths
Booth at utsav 2007 – mela (7th & 8th Apr) Exclusive Horizon promotion- 20,000 – 30,000 people (distributing fliers and banners)

Ad on's
Promotions like – watch world cup cricket and supervised child care services

 

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